I first heard Jean on the radio in Boston. It was 1961. I was babysitting my young son and while idly scanning radio stations, I heard this person, this intense personal voice, talking to ME. Whoa! Is it possible? Something clicked in me. Had I found a kindred soul?
Jean had grown up in the Midwest-Hammond, Indiana. The industrial Midwest. Me, too. I grew up just an hour away in Milwaukee, Wisconsin. My father worked in a factory, International Harvester. My mother worked in a factory during the war, Perfex. My neighborhood was surrounded by all kinds of Factories. You could smell them in the air.
Jean was weaving a tale about the Steel Mill. Running, delivering the mail. He recalled a horrible accident. A vat had turned over, killing one of the steel men. But he also talked about the beauty of the giant plant. He talked about tapping the heat. He never played any music. He just talked! Come on! This was a Saturday afternoon, for God sake. Who the Hell is this guy? Right then and there I knew I had to work with him.
I was a young television director (22) working at WGBH-TV, a little Educational Television station housed in a former roller skating rink, above a drugstore at 84 Massachusetts Avenue and right across the street from MIT. There were 45 employees running the TV and FM radio station. I was on contract to direct a series of French Language shows aimed at grade school students. But what I really wanted to do was dramas for TV. Maybe this Jean Shepherd person might be the storyteller I was looking for. Maybe.
How the hell am I going to meet him, or get to work with him? Youth is great. I figured I would just write him a letter and offer him a half hour of airtime on our little station. I huddled with Mike Ambrosino (a fan; Mike was responsible for the development of the Eastern Educational Television Network and created NOVA) and John Henning (a fan; John had grown up in New York City listening to Jean on the radio. John became one of Boston’s most distinguished newsmen.)
Here was the problem. WGBH had no money. We were lucky to meet the weekly payroll. I was making $80 a week and trying to support a wife and baby. I had no money. So we offered an artist the one thing they can’t resist. Free airtime to do anything he wanted to do.
We couldn’t afford his airfare. He would have to sign a release devised by our financial officer, Jack Hurley. Jack insisted that some hard cash pass between WGBH and the talent. Each person was to receive $1. The chances of Jean Shepherd even responding to this offer were very low. Probably, non-existent.
Boy, was I wrong. He wrote back and agreed! We talked on the phone and decided on a date. Now I had to tell management that I had made this offer and it had been accepted. No, I never did get permission before I sent the letter. What the hell? I never thought he would respond.
Bob Larson, programming manager, looked dubious. A comedian? No, I said, a great storyteller. How much will this cost? A one-dollar release. Somehow (don’t remember what I said) Bob agreed to let me go ahead with the show. Bob had graduated from Harvard and was very erudite. He once told me I would never be a producer because of the school I had gone to. Marquette University in Milwaukee. I shrugged and said OK. Time will tell. Bob took a chance on this one. And for me, it started a 30-year working relationship with Jean Shepherd.
There is an important event that I forgot to mention. That little TV station above the drug store- it had burned down to the ground several months before. With an amazing amount of public support from institutions and viewers, a campaign to build a new state of art studio was created. We were offered free space from many institutions while the new studio was being built. WGBH was spread out across the city in 7 different locations.
The TV studio was a small room in the basement of the Museum of Science. There was a window from which the paying visitors could watch us make TV shows. We were an exhibit. The producers, directors, execs were housed in a small red wooden building behind the Museum, right on the waters of the Charles River.
Bob Larson laid out the rules of the game. I would have a single camera and the show would be a half hour live and recorded on tape. (That original tape exists in the WGBH archives, “JEAN SHEPHERD, AMERICAN HUMORIST”) I decided we would shoot from the dock behind the building.
I would need a big light to cover the area since the show would air at 9:00 PM. The opening and closing credits would be created on a large piece of cardboard perched carefully on an easel. Camera starts on cardboard, pan to Jean, he talks for a half hour, pan back to the cardboard. Done.
The day arrived and so did Jean with a young woman, Leigh Brown. She was introduced as his secretary. She never said much but watched with great interest. Jean was affable and eager to do his bit. I introduced him to the crew and we headed out to the dock. He had a crew cut, wore a summer jacket and tie. He was fit and seemed to enjoy the opportunity to do this for WGBH. I later found out that it was our connection to Harvard, MIT, Boston Symphony Orchestra, Brandeis, Tufts, Boston University, which made this gig really appealing. Jean was looking to forge his credentials in the world of academia.
Jean had brought his theme music on audiotape. The time arrived and we were on the air, in living black and white with the Charles River behind him. He proceeded to tell us two of his classic stories. First came the Ovaltine story and the magic decoder ring. He ended with the blind date story. The stage manager gave him the one-minute cue and he concluded his bit and we panned to the cardboard credits. The crew applauded. Egad, this wasn’t like our normal shows. I mean we were doing lectures, piano shows, educational courses for distant learners. And here was this guy entertaining us. Wow! This called for a celebration.
Jean, Leigh, myself and most of the crew made off to one of our favorite watering holes. This night was going to be on me. Might blow the family budget, but it was worth it. I would pick up Jean and Leigh’s drinks. I had assumed that Jean was a beer drinker, like my Dad. But no. He ordered a martini! And just one. The rest of us bought the cheapest beer in the house. We laughed and talked. And then something amazing happened. Jean asked how WGBH was doing. We said what do you mean? How are the ratings? We all laughed. We never knew if anyone was watching us. Jean asked what kind of shows did we do. At that moment, WGBH was doing a lot of Harvard extension courses for the Navy. Physics, calculus, trig, etc. It was a series of show for the crews of atomic subs that stayed submerged for months at a time. The crew could get academic credit for taking this course when they took an exam on returning to base. Shepherd’s eyes twinkled, and he smiled that crooked smile of his. And he created a story right in front of us in this seedy beer-smelling bar.
Jean: I can see it now. Professor Schmidlap appears at a blackboard and begins to explain calculus to the TV audience. He is amazing, his voice flying over Boston, talking MATH. Suddenly, after just two weeks of his little show, the ratings are soaring. The local commercial stations take notice.
“Who the hell is this guy? What’s going on? Maybe it’s that theme music. I mean who the hell can understand calculus?”
Four weeks later, Professor Schmidlap is number one in Boston TV. The news spreads to New York. They call up and get an air tape. These Big time execs gather in a large conference room and they watch! The theme music comes up (They lean forward), Prof. Schmidlap appears and begins, writing a long equation on the blackboard. (They lean in further) Professor smiles as he shows us the solution. (They are now standing)
“Get this guy on the phone. Now!”
Professor Schmidlap is at home when the phone rings. It’s one of the big time New York agents.
“This is _________, who’s your agent?”
“My insurance agent?”
By months end, Professor has his own show on NBC. His show is broadcast over the entire nation. And the ratings take off. Before long he has won the coveted 9pm slot NATION WIDE. The other networks respond. Soon there are shows on Physics, Metaphysics, Epistemology.
And what about WGBH and educational TV? They’re running old Ed Sullivan shows.”
NOTE: In the year, 2002, WGBH, as part of the Public Broadcasting System, aired several episodes of the Ed Sullivan Show. That was exactly 39 later that Jean Shepherd’s prediction came to pass.